Seeing the world through a different lens.
Joshua James Photography approached us with the vision of developing a logo that not only represents the artistry behind the camera but also embodies a Scandinavian design ethos.
The objective was a logo that would not only represent the brand’s ethos but also carry the versatility needed for various aesthetic applications, including merchandise.
Together, we developed a sleek, monochromatic logo that captures the essence of Joshua James Photography’s brand. The logo’s typeface is clean and modern, with a special focus on the "o" and "a," which are crafted to visually represent a camera on a tripod, a nod to the photographer’s craft. This symbol is cleverly integrated into the text without disrupting the logo’s legibility, maintaining the Scandinavian design’s characteristic simplicity. The camera icon serves as a standalone symbol as well, ideal for use on merchandise where a full logo might not be practical.
The logo for Joshua James Photography is a testament to the power of minimalist design and its ability to convey brand values without complexity. The Scandinavian-inspired approach resulted in an elegant, modern logo that is flexible across various applications, from merchandise to business cards, elevating the photographer’s brand identity in the marketplace.
