Peak performance electrically charged.
Nationwide eBikes, a leading retailer in the electric mountain bike industry, approached our agency to undertake a comprehensive rebranding project. Their goal was to modernize their brand identity and align it more closely with their core values of adventure, sustainability, and performance.
The rebranding extended to a complete overhaul of the Nationwide eBikes website. Our objective was to improve navigability, showcase the electric bikes with high-quality imagery, and integrate the new brand identity throughout the site. We implemented a user-friendly layout, optimized the site for mobile devices, and improved the overall shopping experience.
We developed a bold, new logo that captures the essence of Nationwide eBikes. The centerpiece is a capital 'N' rendered in a vibrant shade of green, symbolizing both nature and the brand's commitment to eco-friendly practices. The negative space within the 'N' incorporates map topography, hinting at exploration and the adventurous spirit of mountain biking. This design choice not only sets Nationwide eBikes apart from its competitors but also communicates the brand's core values at a glance.
Our comprehensive solution merged the creation of a new brand identity, website redesign, and the revamp of all branded materials into a unified approach. The new logo features a bold, green "N" with map topography as negative space, symbolizing adventure and eco-friendliness. This theme extended to the website, which was redesigned for enhanced usability and mobile responsiveness, incorporating the new brand colors and topographic elements for a cohesive look. Branded materials were also updated to align with this new identity, utilizing eco-friendly materials to reinforce the brand's environmental commitment.
