Simplicity on Your Plate, Kindness to the Earth
Rafgenduks is a forward-thinking vegan restaurant that sought to establish its brand identity through a logo and branded materials that reflect its commitment to sustainable eating and modern, minimalistic design.
The primary challenge was to design a brand identity that communicates Rafgenduks' dedication to veganism and environmental sustainability, while also appealing to a clientele with an appreciation for modern and minimalist aesthetics. The logo needed to be distinctive, embodying the restaurant's ethos without compromising on simplicity and elegance.
We developed a logo that seamlessly aligns with Rafgenduks’ vision. The logo features a geometric leaf, symbolizing the restaurant's vegan foundation and commitment to environmental sustainability. This modern and simplistic design reflects Rafgenduks' clean and minimalistic feel, emphasizing clarity and a connection with nature.
Beyond the logo, we extended the geometric and minimalistic theme to create a cohesive look across all branded materials, including menus, business cards, signage, and packaging.
Rafgenduks' reimagined brand identity, spearheaded by a geometric, minimalist leaf logo, perfectly embodies the restaurant’s commitment to veganism and environmental sustainability. This modern and simplistic approach not only aligns with their ethos but also appeals directly to their target audience's preferences for clarity, simplicity, and a deep connection with nature.